So, you need “branding” for your business? A logo, fonts, patterns, color, the whole kit and caboodle? That’s not branding. Okay, let me rewind for a second. Technically, yes, all those things are part of your brand and you’ll often see them sold together as “branding” on many designers’ websites. But it’s still not branding, …
You’re plugging away at growing your business and working to build your personal brand. Then you hit a common creative entrepreneur roadblock: You’ve poured your heart and soul into your business, but are you your brand? The concept of personal branding can be abstract, and I’ve been in the brand-building business since 1999. Add in …
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