How Big Brands Use Holistic Branding and Why It Matters
Warby Parker is a successful multi-million dollar business that revolutionized the eyeglasses industry with their perfect execution of a Brand Commitment: declaring their highest business and branding purpose, finding the people this resonates with most, and meeting their deepest needs. Recently Tony Robbins interview Warby Parker founder, Neil Blumenthal. What resonated with me was what Blumenthal …
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