Today I’m not only sharing what a personal brand strategy is but also how to do it. This includes the following topics: two things you need to create a personal brand strategy, limiting beliefs that get in the way, and a challenge that I’m giving you to take on this month.
A strategy is how to get from point A to point B. In terms of personal branding and building your thought leadership, point A is today, and point B is the impact you want to make with your audience.
The ultimate goal of a business brand strategy is to create a consistent brand experience for customers and clients across all of the brand touchpoints.
Showing up consistently in front of your target audience is vital to building a personal brand strategy or thought leadership platform. Studies show that you need to be “seen” by your target audience between 20-40 times.
Listen to Episode 35 to learn what the “Know, Like and Trust Factor” is and how to use it to build your personal brand strategy.
Your challenge, should you choose to accept it, is to set an intention for one piece of branded communication targeted directly at your audience. Maybe it’s a thank you note, a personalized video, or choosing your signature color for your social media posts.
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Lisa Guillot, PCC, is a certified transformational mindset coach and personal branding expert. She coaches entrepreneurs and professionals to bring more creativity and agency to their life and career. Lisa blends creativity, design thinking, and neuroscience to unlock what’s next for her clients and build their personal and professional brand. Learn more about Lisa’s Clear Vision U program.
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