What the “Know, Like and Trust” factor is, and how to use it through mindset work, and in marketing and professional branding.
3 things you are taking away with you today from this episode: What the Know, Like Trust Factor is, and how to use it through mindset work, which you can control, and how to use this principle in marketing and professional branding.
KNOW = Authenticity and Focus: Who you are online is the same you are offline.
LIKE = Do I like this person’s energy? Do I want to have an IRL conversation with them? And are they consistent?
TRUST = Is this person the right person to help me solve my problem?
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Lisa Guillot, PCC, is a certified transformational mindset coach and personal branding expert. She coaches entrepreneurs and professionals to bring more creativity and agency to their life and career. Lisa blends creativity, design thinking, and neuroscience to unlock what’s next for her clients and build their personal and professional brands. You can find Be Bright Lisa here and in her Clear Vision U.
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