In the final episode of the Your Brightest Year series, I’m sharing how to get started building your personal or professional brand. This is the exact framework I take my clients through to take their clear vision from concept to launch.
Part 5: THE PERSONAL BRAND COMMITMENT. Personal Branding is the exchange of energy. The problem is that people start building their personal or professional brand based on what they see in a mirror, reflecting back an illusion of who they think they are, instead of who they want to become.
Past episodes about personal and professional branding:
Build Your Personal Brand Mindset, Episode 10
Personal Branding with Masculine and Feminine Energy, Episode 17
Ok, so let’s dive into today, Part five.
I can’t believe
We have gotten here already. So quick recap. In episode
Twenty three, I
Interviewed my client, Jodi LaVoie, who was inspired to reinvent her life after attending this very workshop
Series that I am
Now taking you through an episode. Twenty four.
We took a look at how to actually
Create your vision and what it means to be creative,
My friend, are creative. So in this stage, typically my clients know they want to create something
New, but their vision
Fuzzy or they’re unsure
Of what their next step is going to be,
Which probably leaves them spinning with ideas,
But with no clear path forward.
That episode is all about
Creating that clear path forward. In episode twenty five, we talked about building the habits and
Align your mind, body and soul with that future vision. And we took a look at the old habits that
Need to be kicked to the curb
In order to create a mindset of abundance. We looked at what may be holding you back and how to release limiting beliefs to make room for new,
And rituals. From a macro, micro and massive viewpoint,
Then episode twenty six we launched.
So now that you have carved out your creative path, gotten rid of what no longer serves you. You are then ready to create a launch plan. And in that episode, I shared how to set real deadlines in the five levels to launch downloadable PDF, which you can get in the clear vision guide. And I also share the three things that you can control when it comes to your mindset
And taking action,
Because that’s how you launch. You take action one step at a time, and then today we are going to talk about building your personal brand. I truly believe that personal
Energy, but the problem is that
Start out building their personal or professional brand based on what they see in a mirror, which is oftentimes the reflection back of an illusion
Of who you think you’re supposed to be
Instead of who you want to become. So in this final
Episode of your brightest,
Your series, I’m sharing what you need and what you don’t
Need and how to get
Your personal or professional
Brand. Now I want to encourage you to go back. There are two episodes that I have already done about personal branding. Episode 10 I talked about how to build your personal brand mindset and an Episode 17. I talked about personal branding with a masculine and feminine energy. If you remember the review today from DA
Wellness, she talked about
Masculine and feminine energy as it
Relates to your
Your business and
Personal branding. So pop over there to episode 17
And one last little plug
Here. The Clear Vision Guide, the
Framework for all of these
Episodes, all of the insights, the research, that worksheet
From last episode
Are all available for free for you on my website at be brightly sitcom forward slash
Twenty twenty two. All right, let’s dive in. I think we should define what a personal brand is. Ok.
Is it fluffy? Is it a fad?
Do I need one? Do I already have one?
Questions that my guests
Have come up for you. And listen, in the personal and professional development world, there is a lot of talk about what a personal brand is and what it’s not.
A professionally trained and certified transformational mindset coach
Years of experience
In brand strategy and design, I want to give you my perspective. Everybody has
A unique power
To make an impact in the world. And if you want to call that a personal brand cool, go ahead.
If you want to call that thought leadership awesome,
If you want to call that your life’s purpose, your clear vision, I think that fits better. All right. It doesn’t matter what
You call it, it is your
Unique power to make an impact in the world. I’m going to call it personal branding for the sake of this episode.
Ok? Personal branding
Is the combination
Of your clear
Vision and how to share that vision. That’s it. Your clear vision and how to share that vision.
It’s 80 percent
Mindset and 20 percent strategy. A successful personal brand is seen and felt and remembered
In who you’re being, how you show up,
It’s your work and your approach,
Your thoughts and your leadership.
It is personal and it’s branding.
It’s how you
Get into action and
Create the impact
That you want to have. And here’s the cool thing. It is one hundred
Percent unique and authentic to you
When you find your clear vision. The rest is all about just staying in that high vibe mindset and doing the work, the brand strategy and the action.
So the term
Personal brand has actually been around for about 20
Years, and it was
Originally coined by a man named Tom
Peters in nineteen
Ninety seven in an article he wrote for a fast company. And it’s an interesting read. Personal brand development today has changed. But here’s the gist
Of what he talked about in this
Article called a brand called
You. And here’s a quote
I want to read to you. He says, if you’re going to be a
Brand, you’ve got
To become relentlessly focused on what you do. That adds value that you’re proud of, and most importantly, that you can shamelessly take credit for. Ok, Tom.
I don’t think we need to shamelessly take credit for the work we do.
In fact, it’s
In the shareen,
Shamelessly taking credit for that leadership is born personal leadership, professional leadership, branding, whatever it is you’re calling it. It’s in the sharing and the impact that your personal brand is born. So creating your personal brand from a place of purpose and impact is all the more important today because social media
Plays such a vital
Role in our lives. And, you know, as well as I do, that people are influencing our thoughts. I know creepy, but it’s true. Influencing our purchasing our values. And so we need to choose who we listen to very wisely. So I’m going to share with you how to use design, thinking and brand strategy to design your personal brand commitment. All right. This is the part about being committed when I work with a client to create their personal brand or thought leadership. We start from the inside out. We start at the heart of your brand and then we move towards strategy. And I know a lot of people say this Oh, we start from the inside out. But here’s what it actually means.
Starting with strategy
Is a surefire way to create a very
Inauthentic personal brand. Many people just want the website or I want the content. I want to write articles, I want to give talks and speeches. And my first question is, well, about what so what? And who cares, right?
You can’t start at
The outside strategy.
And because that’s really
Like looking for a quick fix
Or a short
Term gain. And many strategists will often
Just skip right to that part, and this
Is how you get it done. Which really
It just lacks commitment
And purpose and vision. And what you need to actually
Longevity of why you are here and the mindset of a true leader because you already are. Ok? Anybody out
There can learn
How to execute the best ad campaign.
But it is only successful
If people connect with you and care about what you’re sharing and in turn,
Share your message with others.
So I call
Part the heart
Of the brand a personal
Brand commitment. And in business or strategy,
This is your unique selling point. This is your mission statement. But in personal branding terms, we like to soften it up because
It’s truly a human experience and it’s about
Connection. So let me take you through, I’m going to break down my personal brand commitment definition so you can see what I’m talking about here. Ok? Your personal brand commitment is the declaration that you make every day that is in alignment with who you are and the impact that you want to make in the world.
So let’s break down what that means.
That first part,
Brand commitment is the declaration that you make every day to declare something means that you have made a positive and explicit statement and you are sharing this statement with others every day. It’s not a one and done. It’s not something that you keep to yourself. You say it out loud and you share it every day. Mindset, right? You’re going to have to have the energy and the mindset to stay at that level. Second, part of your commitment, this is in alignment with who you are.
This is how you show up. This is your energy or stamina. This is the effervescence
That you bring into a room. This is who you are, who you’re being. It’s again your mindset. It’s got to be in alignment because listen, do you ever
When you wake up tired, your entire day is just
Blown, right? You’re grumpy and easily distracted,
And you basically are like unable to catch up on your day. And by the end of the day, you just like, throw your hands up in the air and you’re like, Whoa, that was a you know what show that
Did not go well?
Notice it’s your mindset. Everybody has a bad night’s sleep. I have kids.
But when you wake up, this is the perfect opportunity to notice that you have a choice. You have a choice to be grumpy and declare you’re tired or you have the choice to declare you’re going to be a different way. This is this is why mantras work
Because you are in essence,
Telling your subconscious, this is how I’m going to feel today. You tell your subconscious,
Oh man, I’m so tired.
Your mindset is like, OK, cool. We’re tired today.
And here’s the catch.
Most people live their lives this way. By default, most people don’t think that they have a choice for something as simple as being tired and grumpy. Or how else would you want to be?
I could go on and on.
Ok, but point being finding what you believe in
And what lights you up
Is going to pop you out of bed and enable you
To hold the aligned
Mindset of making a big impact in your career, in business and society, in our culture or in our family. You name it right. This is 80 percent of the work that you do mindset. The final
Piece of this personal
Brand commitment is the impact you want to make in the world. I truly believe that you are here for a
Purpose, and it is no accident.
The impact that you want to make is special and it’s a gift to your clients, your colleagues, your family and most importantly, to you. And if you’re hiding behind being tired or stressed out, because guess what?
Stress is a beautiful
Place to hide your amazingness. Or maybe you’re hiding behind being shy or humble, or just not knowing what to do, right? Whatever other excuse. And yes, that’s an excuse we throw in front of us. It’s actually limiting you from getting out there and playing big, and they’re just excuses. And are you ready for the mindset twister? Your excuses are fear based. Hmm. If you’re not sharing your life
Clear vision and your personal brand, you are literally robbing the world of the gifts that you
Have and that we need
The impact. The declaration and your mindset are going to lead
Your personal brand
Experience and ultimately your future thought leadership. Your leadership is based on the mindset that
And how it shows up. This is your authenticity.
This is your secret sauce.
This is you. I’m thinking of that song from The Greatest Showman.
This is me, right?
My kids love to sing it. I am a terrible singer. But you get the idea. This is you. Ok? In professional services? This is what people hire you for because
They want to be around
You. Ok, now that I’ve painted this picture of all the ingredients. That go into building a personal brand commitment. The next question is, well, how do
You share it?
And that’s just the 20 percent that’s the strategy. There is an absolute framework for that. It comes in many different shapes and forms. And I want to share with you some real results. Ok? One of my
Clients owns a
Graphic design studio and without a personal brand
Commitment, she noticed
That she was unable to focus or to make progress in her studio. She was like literally lost and overwhelmed. And so after working together, she was able to focus on a clear direction and a higher purpose for herself and her studio. And as a result of that, the strategy part was that her client
Simplified and her services became clear. And after that, the inquiries came pouring in. Literally, she was booked. So the real results came in her
Process and her services,
Which led to being fully booked. And then there’s another
Client, and I want to
Share her story with you quickly while we were working together. She went from owning one doula agency in Chicago to
Agencies. And she started a midwifery
Practice in New York.
Her life and
Business were made easier
Because she had a vision and a defined market and specific goals. So for her, after she had her personal brand commitment and a clear vision, her strategy showed up as
Defined market and specific goals to get there. The strategy shows up in many different ways. It is always tailored directly to my clients.
It doesn’t necessarily
Have to end up in
A website and social
Media strategy. Those are sometimes the results, but the juice
That guts all the inner work is what
Strategy. Ok, you got to do
The inner work first.
So maybe you’re over
There thinking, you know what? Personal branding really isn’t a priority for me right now. You know, right now what I need is
Clients or I
Need that new job more than I need a personal brand. But listen, it’s actually your personal brand,
Your clear vision, that mindset that is going to
Attract your ideal clients, the kind of clients who would be thrilled to pay you top dollar for your services.
It’s your personal
Brand commitment and mindset that is going to attract a job that aligns with your highest and
And if you’re sitting there thinking that building a personal brand is hard
Or it takes a lot of
Time and you just don’t have time, you know what? These are real barriers that are holding you back
From what is truly possible.
Building a personal brand commitment is going to give you accountability and direction as the leader of your life, leader of your business, leader of your career. Ask yourself what am I most committed to and what needs to shift in your mind in order to make that happen? That’s your first step. What are you committed to and what needs to shift
In your mind in order to
Make that happen?
You feel that commitment in your heart and soul, that’s what you take and shine out to the
Is your personal brand.
The strategy part cool.
We can totally do that. It’s your mindset and showing up from that expanded place of higher energy that’s going to allow you to laser focus. It’s going to allow you to launch. Ok. I recognize like this is like the pep top. At the end, we’re like, Let’s go, let’s do it. And I strategically created this to be that way. In the previous episode, we talked about launching. And I gave you some real detailed ways
How to do that with the
Five levels to launch worksheet,
Which you can find in the downloadable guide. But this episode,
The final episode in your bright year series about building your personal brand. This is all about you, your mindset,
And staying elevated
In what you are most committed to. And showing up from
That place every single
Day, that’s going to make the biggest difference for you. For the people that you
Love and for the
People that you serve, so I want to encourage you to DME and let me know if you are ready to start your creative
Mindset and personal brand
Jury. I would be honored to spend time with you in your first introductory session. You can find a link
In the show notes or on my website at Bright Lisa. And don’t forget to download your clear vision
Framework guide at brightly
Sitcom Forward Slash Clear Vision Twenty Twenty two and if you have a question for me that you’d like answered on the podcast, I want to encourage you to send
That my way. You can
Always pop over to Instagram and Demi
Hop over to my website and go to the Get In
And remember to connect with me on Instagram because I’m going to be sharing insights and inspiration and
Sessions this week and next. All about your brightest year. And guess what? I’ll see you here again next week. Bye for now.
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