personal brand coach for executives

Crafting a Magnetic Personal Brand: Lessons from a Personal Brand Coach for Executives

Think you can get away with a Canva template and a headshot? Not anymore.


Effective personal branding goes far beyond logos and designs. It’s about cultivating a way of being that builds stories, memories, and relationships with the people you serve and want to inspire, it’s the heart of transformational leadership, and as a personal brand coach for executives, I’ve witnessed the impact of embracing personal branding as a holistic journey.


In this blog post, we’ll explore the key elements of personal branding and provide practical steps to create a magnetic personal brand experience.

Approach Your Brand Holistically:

The Dance of Energy Exchange


Your personal brand is not just a visual identity; it’s an energetic exchange between you and your audience. Imagine personal branding as a captivating dance where your authenticity, purpose, and values flow seamlessly, between you and your audience. You can take it a step future and embrace a holistic approach by aligning your emotional, visual, and verbal identity, but you’ll need to do some deep work to know what that is.

Once you understand what your holistic whole-self strategy is, you can Infuse your brand with the energy that attracts and connects, leaving a lasting impression. Remember, personal branding is not a one-time act but a lifelong commitment to show up authentically and deliver value.

Pop over to and buy my best-selling book, Find Your Clear Vision: A New Mindset to Create a Vibrant Personal or Professional Brand with Purpose. In it, you’ll discover practical exercises, inspiring stories, and thought-provoking insights that will help you unlock the potential of your personal brand.

For an extra dose of inspiration, tune in to the Find Your Clear Vision podcast, where I, and my visionary guests share personal branding journeys and tips to navigate the ever-changing landscape of personal branding.

Featured by Entrepreneur Magazine: Top Book for Trailblazing Entrepreneurs

Find Your Clear Vision: A New Mindset to Create a Vibrant Personal or Professional Brand with Purpose

Continually Gut-Check and Overcome Fears:

Dancing with Self-Doubt


Picture this: you’re on the dance floor of personal branding, ready to unleash your hot-as-hell moves, but there’s a nagging partner called self-doubt trying to steal the spotlight. It’s time to take charge and show self-doubt who’s boss! Gut-check your fears and insecurities, and gracefully dance your way to self-confidence.

Recognize that your fears are merely illusions, often born out of comparison and societal pressures. Trust your unique qualities and gifts that make you shine. Trust your intuition, that inner voice guiding you towards greatness. By honoring your most vibrant self, you create a personal brand experience that radiates authenticity and attracts those who resonate with your energy.

Consistently Know-Up and Show-Up:

The Rhythm of Connection

Personal branding is like a lively dance party where the rhythm of connection sets the beat. To get down with your audience, you must continually know up, glow up and show up.

Dive into their world and discover their preferences and hangouts online. Be curious, ask questions, and actively listen. Engage in meaningful conversations that foster genuine connections.

Whether it’s through your LinkedIn presence, captivating Instagram posts, or Tiktok, show up consistently and authentically. Let your audience feel the energy you bring to the dance floor of personal branding. Remember, it’s not just about you; it’s about the exchange of energy between you and your dance partners.

Personal branding is a dance of energy and authenticity.


By approaching your brand holistically, embracing your most vibrant self, and engaging in meaningful connections, you can create a magnetic personal brand experience that resonates with your audience. This journey requires continuous self-reflection, growth, and exploration.

If you’re ready to take your personal branding to the dance floor, dive into the insights and exercises found in my book Find Your Clear Vision: A New Mindset to Create a Vibrant Personal or Professional Brand with Purpose. For further inspiration and valuable tips from industry leaders, tune in to the Find Your Clear Vision podcast.

Let’s dance the dance of personal branding together, you know I’m here for it with my disco ball in hand.

You’ve had career and business success.​

But, you don't have a clear vision of a future that excites you. I can help.