Robin Newberry, founder of ShinePages shares what you need to know before you build your website.
It’s been a long and windy road for Robin Newberry while finding her clear vision, but it was the breadcrumbs along the way that got her to where she is today. From consulting, to tech, to starting up 1154 Lill Street in Chicago with a friend back in 1999, these experiences and positions prepped her for her current business venture, ShinePages.
Lisa interviewed Robin on Find Your Clear Vision, here are some excerpts to help you laser focus on what you need to know before you build a website.
So what exactly is ShinePages?
An all-in-one easy-to-use platform to build your website, sales funnels, digital course, blog, e-shop, and more.
The process of creating a website is bigger than people think. So let’s take a look at the creative process…
If you wanted to create an online branded space, let’s say a website, membership page, etc, Robin recommends being sure of a few things before you dive in.
- Know the problem you’re solving for people before you get your website up and running.
- Get clarity on your niche and ideal audience. I’m not saying you have to have EVERYTHING figured out, but definitely have some sort of direction rather than going into it blind.
- Nobody’s going to find you without a call to action and an upfront business plan: You need to get people through your online doors and increase conversions.
However, there are most definitely people that go into it knowing they are going to learn along the way – and that is A-OK. There’s a balance of needing clarity, a clear direction, CTA, clear offers, and simplicity.
You also need to note that a website is never done. it’s okay to shift and grow and change your website as you and your business evolve as well.
A website is a living document, unlike a printed piece like a book. It ebbs and flows.
If you’re thinking, “I’ve never designed a website in my life – this is totally outside of my wheelhouse!”, ShinePages is ESPECIALLY for you. The templates are made to help you create it with ease. It’s more beneficial for you to go in and do it as you please. That way, when you’re updating later on (or maybe even the next day), you know how to do it. It allows you to grow and change your site when needed.
The process of handing over a pretty website design to a client is far less appealing to Robin than watching a client’s reaction after they build their website themself! They’re proud and they’re excited about it – excited that THEY designed it on their own.
What else do you need to know before you build your website?
Robin LOVES the online booking portion of the site with all the forms and quizzes that customers can do. But her #1 favorite thing is, of course, the templates. They’ve created them to be very plug-and-play and conversion-focused. Some sites almost have TOO much flexibility and others have TOO much structure. She provides a good balance of both.
If you’re interested in checking out ShinePages for yourself, there’s a 14-day trial that you can sign up for here! And a few more important links down below:
Follow ShinePages on Instagram.
READY FOR A REINVENTION?
Being a heart-centered professional woman has its challenges, but here’s the truth: your potential is bigger than what you currently believe. This is your one-time invitation to transform your mindset of what’s possible for you and design your life and personal brand from the inside out. Book your introductory coaching session with Lisa today.