The Brand Voice Method with Lisa Guillot
Own Your Story. Speak with Clarity. Stand Out Online.
Marissa Liesenfelt, Business Strategist, former COO fo Bossbabe.
“In 2022 I was in a place where, on paper, I had everything… but it wasn’t lighting me up, my light was dim. I realized I needed to work with you to figure out why I felt stuck—and what I was actually meant for.”
“Founders get a little bit mired behind the scenes… one of the most important things to growing your business is visibility and getting… front stage. Especially for personal brands. It’s a mental shift… big growth in business happens in these strange bursts that come out of not doing more, but aligning yourself to the right activities.”You’re an expert. A leader. A visionary. But when it comes to talking about yourself, your work, and your impact? You freeze.
Your ideas are sharp, but your messaging is muddy. Your expertise is undeniable, but your online presence doesn’t reflect it.
That’s Where The Brand Voice Method Comes In.
This is for experts, thought leaders, and business owners who are tired of second-guessing their messaging and are ready to speak with clarity, confidence, and authority.
Together, we’ll craft your clear, compelling brand voice so you can:
✅ Talk about your work effortlessly.
✅ Show up online in a way that feels powerful and natural.
✅ Stand out in a crowded market—without shouting.
No more overthinking. No more playing small. This is about owning your voice and making an impact.
“I knew my brand needed a refresh but wasn’t sure how to make it truly reflect who I am.”
“Lisa asked insightful questions that helped me clarify my unique perspective and the deeper themes that shape my work.
I gained a greater understanding of how to express my coaching style in a more authentic, compelling way, plus she followed up with actionable next steps.”
“If you are looking to get more clarity on your authentic brand, I recommend Lisa!”
What to Expect During Our Time Together
1. Unlocking Your Authentic Voice
In our first session together we start by getting crystal clear on who you are, what you stand for, and how you naturally communicate. No jargon. No cookie-cutter templates.
This is about making your messaging sound like YOU.
Through guided conversation, we’ll uncover:
- Your core brand pillars—what you want to be known for.
- Your natural tone of voice—so your messaging feels effortless.
- The words, phrases, and themes that make your brand unique and speak directly to your target audience.
2. Crafting Your Messaging Framework
Now that we’ve nailed your voice, we’ll build a messaging framework you can use across your website, LinkedIn, social media, and beyond.
This includes:
- Your signature brand story—so people instantly connect with you.
- How to talk about what you do—without over-explaining or underselling.
- Key messaging themes—so your content is consistent and compelling.
- A simple content strategy—so you know exactly what to post online.
This isn’t about forcing yourself into a marketing box—it’s about making it easy to show up as yourself and attract the right people.
3. Turning Words Into Impact
The final step? Putting it all into action.
You’ll have taken some time to practice this new way of communicating and come back to a second session with me where we’ll refine your messaging and practice using it in real-world situations. Whether it’s an elevator pitch, a LinkedIn post, or a podcast interview—you’ll leave knowing exactly how to communicate your expertise because you’ll know what works, and what doesn’t.
This means:
✔️ No more struggling to introduce yourself and your expertise.
✔️ No more second-guessing every post.
✔️ No more feeling like your online presence doesn’t match your expertise.
By the end of this process, you’ll walk away with a clear, confident brand voice and a messaging framework that makes marketing yourself feel natural and (are you ready for it?) fun.
Who is The Brand Voice Method for?
✔️ Entrepreneurs, Coaches, and Consultants who need clearer messaging to attract the right clients and opportunities.
✔️ Executives and Thought Leaders who want to establish themselves as experts online but don’t know what to say.
✔️ Visionary Leaders who have big ideas but struggle to put them into words.
If you’re ready to own your story, simplify your messaging, and make a bigger impact—this is for you.
Pricing for individuals starts at $1,500
Pricing for businesses starts at $3,500
Ready to take the next step?
Book a 20-minute consultation call with Lisa to see if the Brand Voice Method is right for you.