Lisa, what do you do?

My cousin is a lawyer (as is much of my family!) and saw that I went to the Rich Litvin Coaching Intensive in April. He thought it looked like fun, (which it was, mindblowing in fact!) but didn’t understand what I do for a living. So after laughing to myself, I thought this would be an awesome opportunity to share what a transformational leadership coach does.

It’s often deeply boring to talk about “what you do for a living” so instead I want to share who I do it for, what inspires me about my clients, and at the end of the video I’m sharing 3 coaching questions….and if you have these questions handled, you don’t need a coach.

I believe that everyone is the leader of their life…and…funny thing…we all have a life, just this one, let’s make it amazing. We all have the opportunity to transform into who we truly desire being in life. Silly metaphor, but totally relevant, we have the power to transform our leadership, in all areas of our lives, just as a caterpillar transforms into a beautiful buttterfly.

I’m a life and leadership coach and brand strategist. My jam is to blend design thinking with leadership coaching tools and techniques. Leadership is 80% mindset and 20% strategy, and that’s how I structure my sessions. I love working with ambitious men and women. Most of my clients come to me and say, “I have big goals I’m really inspired by, but have no idea how to make them happen, I already do too much.” Or, get ready for these:


“I don’t run my life, my life runs me.”

“My energy is so divided I have none left for myself.”

“I’m afraid that nothing will ever change.”

“I’ve been hustling for years, and it’s exhausting.”

“I’m burning out, but going nowhere.”

These are people who are surviving, not thriving in their career, people who’s job “just fell in my lap and I don’t know what to do next.” Most people live their lives, and careers by default, and that’s not empowering.

I also work with people whose businesses are flourishing, but feel burdened by the pressure to do more. Leaders and emerging leaders who are feeling the stress to lead by example, but don’t know what inspires them and what they stand for.

Behind every brand, business and career is a human being: a leader who has a life, energy that needs to be managed, emotions that need to be felt and relationships that need to be nurtured.

Oh, and they need to be successful in that enormous role at work. This is my jam, what I love doing and who I love working with.

At the end of the video, I’m sharing 3 questions….which…if you have handled…you don’t need a coach, seriously. In fact, you should call me and tell me your secrets.

1. What will I focus on?

2. What does it mean to me?

3. What will I do?

I’d love to hear your thoughts! Ping me on Instagram, or follow me on Facebook where you can watch all of my videos about branding and leadership.


PS. Interested in what's possible for you? Here are 4 ways we can work together so you can flourish.

  1. One-on-One Coaching: People look to you for answers and inspiration because you're future-focused. At the same time, you need motivation, accountability, and someone to reflect the truth back to you. Want to grow your leadership and joy at the same time? Entrepreneurs, learn more. Executives, learn more.
  2. Just a Consultation, please: Not ready to dive in, but want to dip your toe in the water? Let's have a 30-minute conversation to see if we are a match. Sign up.
  3. Your company's future is dependent on empowering and developing your leaders. I partner with companies to transform their leadership through actionable results in performance and brand culture. Learn more.
  4. The Brand Commitment Course: If you are a solopreneur who wants to build your brand or personal brand using all of my tools and insights on your own time, this is for you. My online signature branding course has over 20 videos and action sheets. Learn more.

Hi there, I'm Lisa Guillot.

I'm a professional transformational life and leadership coach. I help ambitious heart-centered people create a life, career, business and personal brand by design with intention, experience, and insight. I coach executives and entrepreneurs one-on-one as well as coach teams within organizations. I also teach online courses and speak about creative leadership and purpose. Interested in seeing what's possible for you? Drop me an email and we'll connect. I'm also the founder of Step Brightly, I help CEO's create and execute their brand with purpose. Learn more. My life purpose is to be fully-expressed in everything I do. I share insights, ideas and behind the scenes of my life and business on Instagram, Pinterest and LinkedIn.