Truth: Branding makes marketing and sales a no-brainer

Hello! Welcome to Bright Now on Fridays video series! This week, there is a challenge at the end of the video if you dare!  We are diving into another branding myth that may be holding you back in your life, brand, and business:

Belief: “Branding won’t help me, what I need is clients.”

Truth: Branding makes marketing and sales a no-brainer.

We are un-packing limiting mindsets to shed a light on the stories you may tell yourself to not do that scary thing, not ask for a raise, not launch that new product….get it? Fear-based thinking that holds you back from being the leader I know you already are.

Download your free guide to bust up the 7 branding myths that may be holding you back. In less than an hour you are going to have the right mindset to get into action, pronto.


And you can watch all of the Bright Now Friday video’s on my YouTube page right here.

We all need clients, that’s true for any business owner. So the obvious question is, how are you going to get your next client?

How am I going to get my next client?

Create a sales funnel that converts?

Stop potential clients on the street and tell them how amazing your service is?

Shout at potential clients online (nope, everyone does that already)?

Build an amazing website and hope they find it?

Hope is not a strategy.

Relationship building is a strategy that works.

There are tons of online courses selling editorial calendars, build a  $$ Six Figure business! Mastermind this and that! But what are you going to share with them? What’s your message? Why do they care?

Brand strategy is at the heart of any sales strategy. Let’s look at some specifics that are going to make selling, and building your client list much, much easier.

In the video I share

– Relationship building using the Like, Know, Trust strategy

– How meeting your clients where they are at, is easy

– and when you think you are selling…you probably are

If you hold these myths to be true and gather ALL THE EVIDENCE to prove them, listen up, it’s actually holding you back to be an effective leader in your life, brand, and business. Want more info on how to breakthrough those false beliefs? Download my free guide right here.

I’d love to hear your thoughts! Ping me on Instagram, or follow me on Facebook where you can watch all of my videos about branding and leadership. See you soom!


PS. Interested in what's possible for you? Here are 4 ways we can work together so you can flourish.

  1. One-on-One Coaching: People look to you for answers and inspiration because you're future-focused. At the same time, you need motivation, accountability, and someone to reflect the truth back to you. Want to grow your leadership and joy at the same time? Entrepreneurs, learn more. Executives, learn more.
  2. Just a Consultation, please: Not ready to dive in, but want to dip your toe in the water? Let's have a 30-minute conversation to see if we are a match. Sign up.
  3. Your company's future is dependent on empowering and developing your leaders. I partner with companies to transform their leadership through actionable results in performance and brand culture. Learn more.
  4. The Brand Commitment Course: If you are a solopreneur who wants to build your brand or personal brand using all of my tools and insights on your own time, this is for you. My online signature branding course has over 20 videos and action sheets. Learn more.

Hi there, I'm Lisa Guillot.

I'm a professional transformational life and leadership coach. I help ambitious heart-centered people create a life, career, business and personal brand by design with intention, experience, and insight. I coach executives and entrepreneurs one-on-one as well as coach teams within organizations. I also teach online courses and speak about creative leadership and purpose. Interested in seeing what's possible for you? Drop me an email and we'll connect. I'm also the founder of Step Brightly, I help CEO's create and execute their brand with purpose. Learn more. My life purpose is to be fully-expressed in everything I do. I share insights, ideas and behind the scenes of my life and business on Instagram, Pinterest and LinkedIn.