I’m a life, brand + business coach, brand strategist and mom to four rowdy kids. I bring entrepreneurial experience, branding and marketing know-how and a life full of possibilities to you and your community through speaking at live events and workshops.

Since 2008, I have created dozens of events from large panel gatherings to intimate workshops. From concept creation to hosting, moderating, and speaking, I’m driven to create deep connections with my audience in new and exciting ways. 

I bring motivation, insights, power and curiosity to every conversation.

My speaking topics of expertise include:

  • Creative Entrepreneurship
  • Branding on Purpose with Purpose (personal and business)
  • Creating your unique blend of life and business
  • Building a business and a family with joy
  • Women in business


In addition to crafting talks specifically focused on your unique event topic, I can also bring the speaking and event ideas to you through my workshops.

These workshops focus on personal branding, finding your purpose in your work and life, and blending your life, brand and business together in a doable and joy-filled way. 

The first company I worked for in 1999 was called Addis, The Brand Essence Company. Now I help ambitious people find their true essence, their soul, their personal brand and weave it into their life and business, and believe me, it’s transforming. 

“It was energizing as well as informational to sit and share with such a diverse, exciting group of women. Lisa’s focus on getting us each to understand where we are coming from at our core was the perfect answer to which direction should I go. She’s helped me clear the clutter and see the path that I’m meant to start down now.” Branding on Purpose attendee

“It’s become increasingly apparent to me how much my personal “essence” influences my business, and creating a consistent personal and professional voice has been valuable in helping me to make challenging decisions.” Maura Winkler, The Chicago Doulas


Whether I craft a concept specifically with your topic in mind or pull from one of my workshops, rest assured each one of my speaking and event engagements are filled with heart, soul, and personal attention. If you have another idea for partnership or collaboration, let’s talk, I’d love to hear it!



Long Bio

Having worked with large and small design studios in San Francisco and Chicago since 1999, Lisa brings big brand and marketing techniques with a graceful touch of soul and sunshine to her work.

Lisa’s experience working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, Sephora, Red Box, Orbitz, Discovery Clothing and Lifeguard Press has given her the opportunity develop branding expertise ranging from lifestyle branding, professional services, to tech-related industries.

Lisa received degrees from the University of San Francisco and the Academy of Art University, and is a trained Accomplishment Coach.

Lisa’s passion is community building and creating shared experiences. She served on the board of directors for AIGA Chicago as their Developmental Co-Chair from 2008-2011, and in 2013 she co-founded Forth Chicago, a women’s entrepreneurial community. Lisa is also the founder of Step Brightly, a brand consultancy in Chicago, and her work has been featured in numerous design publications and lifestyle blogs including the Chicago Tribune, Pure Wow, Apartment Therapy, West Elm, Rue Daily, Chicago Inno, and HOW Publications.

Short Bio

Lisa Guillot is a life, brand + business coach for entrepreneurs in Chicago and beyond. Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation as she delivers her big branding experience to motivated entrepreneurs through one-on-one coaching and workshop settings. In addition to her coaching practice, Lisa is the founder of Step Brightly, a boutique brand consultancy, and co-founder of Forth Chicago a women’s entrepreneurial community.

Headshots for Event Marketing Made Easy

You are welcome to use the images below for marketing purposes. They are 1000px square and 72 dpi. Please link back to bebrightlisa.com.



“I chose to work with Lisa because she understands the needs of a creative person. She has helped me set up projects that have me move through my goals in my art career and life. I truly feel like I have someone in my corner all the time— even when I’m not meeting with her.”

Karen Connell, Artist


“Lisa helped me transform into a person who can truly help others through the realization that the work is not in the “doing” but rather in who I am “being.” She has helped me see that every step of the journey offers the potential for deeper meaning and purpose.”

Lindsay Zoeller, Tutor and Coach


"I have a post-it note with my essence words on my computer at my office and I look at it daily. Life coaching is worth every penny. I've never gotten it so right!"

Maura Winkler, Fika Midwifery


"I took your Brand Commitment Course and loved it! It helped me start my own personal branding journey! I appreciate women like you who are stepping out and doing inspiring things because it encourages me and so many others."

Irene McKenna, Parenting Coach


PS. Interested in what's possible for you? Here are four ways we can work together so you can flourish.

  1. One Intensive Day: If you are overwhelmed or unfocused, this is for you. We'll co-create a day that is 100% is tailored to your desire to get into action around your life, career or brand. At the end of the day, you'll have a support structure to be outrageously clear on your purpose and next steps. Learn more.
  2. One-on-One Coaching: People look to you for answers and inspiration because you're future-focused. At the same time, you need motivation, accountability, and someone to reflect the truth back to you. Want to grow your leadership and joy at the same time? Learn more.
  3. The Brand Commitment Course: If you are a solopreneur who wants to build your brand or personal brand using all of my tools and insights on your own time, this is for you. My online signature branding course has over 20 videos and action sheets. Learn more.
  4. Just One Coaching Session, please: Not ready to dive in, but want to put your toe in the water? Let's have one session to see if we are a match. Sign up.

Hi there, I'm Lisa Guillot.

I'm a professional transformational life and leadership coach. I help ambitious heart-centered people create a life, career, business and personal brand by design with intention, experience, and insight. I coach executives and entrepreneurs one-on-one as well as coach teams within organizations. I also teach online courses and speak about creative leadership and purpose. Interested in seeing what's possible for you? Drop me an email and we'll connect. I'm also the founder of Step Brightly, I help CEO's create and execute their brand with purpose. Learn more. My life purpose is to be fully-expressed in everything I do. I share insights, ideas and behind the scenes of my life and business on Instagram, Pinterest and LinkedIn.