I’m a life, brand + business coach, brand strategist and mom to four rowdy kids. I bring entrepreneurial experience, branding and marketing know-how and a life full of possibilities to you and your community through speaking at live events and workshops.

Since 2008, I have created dozens of events from large panel gatherings to intimate workshops. From concept creation to hosting, moderating, and speaking, I’m driven to create deep connections with my audience in new and exciting ways. 

I bring motivation, insights, power and curiosity to every conversation.

My speaking topics of expertise include:

  • Creative Entrepreneurship
  • Branding on Purpose with Purpose (personal and business)
  • Creating your unique blend of life and business
  • Building a business and a family with joy
  • Women in business


In addition to crafting talks specifically focused on your unique event topic, I can also bring the speaking and event ideas to you through my workshops.

These workshops focus on personal branding, finding your purpose in your work and life, and blending your life, brand and business together in a doable and joy-filled way. 

The first company I worked for in 1999 was called Addis, The Brand Essence Company. Now I help ambitious people find their true essence, their soul, their personal brand and weave it into their life and business, and believe me, it’s transforming. 

“It was energizing as well as informational to sit and share with such a diverse, exciting group of women. Lisa’s focus on getting us each to understand where we are coming from at our core was the perfect answer to which direction should I go. She’s helped me clear the clutter and see the path that I’m meant to start down now.” Branding on Purpose attendee

“It’s become increasingly apparent to me how much my personal “essence” influences my business, and creating a consistent personal and professional voice has been valuable in helping me to make challenging decisions.” Maura Winkler, The Chicago Doulas


Whether I craft a concept specifically with your topic in mind or pull from one of my workshops, rest assured each one of my speaking and event engagements are filled with heart, soul, and personal attention. If you have another idea for partnership or collaboration, let’s talk, I’d love to hear it!



Long Bio

Having worked with large and small design studios in San Francisco and Chicago since 1999, Lisa brings big brand and marketing techniques with a graceful touch of soul and sunshine to her work.

Lisa’s experience working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, Sephora, Red Box, Orbitz, Discovery Clothing and Lifeguard Press has given her the opportunity develop branding expertise ranging from lifestyle branding, professional services, to tech-related industries.

Lisa received degrees from the University of San Francisco and the Academy of Art University, and is a trained Accomplishment Coach.

Lisa’s passion is community building and creating shared experiences. She served on the board of directors for AIGA Chicago as their Developmental Co-Chair from 2008-2011, and in 2013 she co-founded Forth Chicago, a women’s entrepreneurial community. Lisa is also the founder of Step Brightly, a brand consultancy in Chicago, and her work has been featured in numerous design publications and lifestyle blogs including the Chicago Tribune, Pure Wow, Apartment Therapy, West Elm, Rue Daily, Chicago Inno, and HOW Publications.

Short Bio

Lisa Guillot is a life, brand + business coach for entrepreneurs in Chicago and beyond. Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation as she delivers her big branding experience to motivated entrepreneurs through one-on-one coaching and workshop settings. In addition to her coaching practice, Lisa is the founder of Step Brightly, a boutique brand consultancy, and co-founder of Forth Chicago a women’s entrepreneurial community.

Headshots for Event Marketing Made Easy

You are welcome to use the images below for marketing purposes. They are 1000px square and 72 dpi. Please link back to bebrightlisa.com.



"I learned so much from tonight's #PowerHour with the amazing life, brand and business coach, Lisa Guillot. The personal branding exercise she gave us was eye-opening and inspiring! Thank you."

Cherish Brown


"Lisa is a creative powerhouse, always brimming with new ideas even on projects that come up again and again. She brings fresh vision and understands how to get people to buy in to a new idea, even people who are averse to change."

Kathy Frey, Jeweler / Entrepreneur


"Lisa, I want to thank you for helping us during our dire time of need. You really helped us with your step-by-step process to re-organize Victoria Sdoukos Couture Bridal."

Genia Rackos, Lead Designer: Victoria Sdoukos Couture Bridal


"We came to Lisa before we even launched our company. As we have grown, Lisa has stayed with us and created new material that blends seamlessly with our original brand."

Eynav Epstein, Co-founder of EpsteinSchwartz


“Lisa captured the vision in my heart and head for my product line and made it tangible and visible.  It was a pleasure working with her.”

Dana Frost, Master Life Coach / Aromatherapy Alchemist


 “If you want a studio that wants to know your business and your opinions and has a strong process in place to help you create a new design for your company - you should consider Lisa.”

Kelly Lowery, Founder of KHLowery Consultants


"I look to Lisa whenever I have clients who need someone who can take a really strategic approach to their visual branding and can create something that advances their marketing and business goals."

Scott Stern, Founder of Central Marketing Agency