The focus of this live intensive session is to build a foundation for your personal brand with a blend of motivation and strategy.
Through specific techniques and personal experience we’ll dive into:
1.) Why You, Why Now
Admit it, personal branding gives you the chills, “You want me to talk about me?? Who cares? Who’s going to listen? Why me?!”
Let’s get real: You are worth every penny invested in yourself and your business. You are your business’s biggest asset. People value what you have to say and what you are creating in the world. Let’s breakdown the barriers of fear, self-worth and self-sabotage and get to work. You are worth it.
This evening (which includes cocktails and bites, of course) will take us through questions and answers on:
Am I even worthy of having a ‘personal brand?’
What does a personal brand really even mean and why do I need one?
2.) Your Personal Essence
When you discover your personal essence, you’ll know what qualities show up every time you walk into a room and how to bring those qualities to every touchpoint of your on and offline brand. We’ll also discover what’s been holding you back from expressing the true you.
Finding your personal essence is what will enable you to build a personal brand that’s uniquely yours with virtually no competition.
How does having a strong personal brand effect my business or career?
What qualities do I bring into a room and how can I leverage that for my personal branding and business goals?
3.) Your Personal Brand
Your personal brand is what makes you, you. It’s compelling, and draws people in even before you enter a room. It’s the platform for your message and thought leadership, and the back-bone to your long-term success as a businesswoman.
Crafting your personal story and sharing that with your audience, however big or small, is in your hands, let’s look at success stories and how to build yours.
How do I translate what I find beautiful, inspiring and impactful in other brands into my own?
What do I actually need to do to create a personal brand and why it’s an essential ingredient to stay ahead?
4.) Your Most Valuable Resources
Finally, you’ll get the scoop on a treasure trove of tools you can use to start building out every touchpoint of your personal brand.
Now that you’ve laid down the foundation, you can go forth with creating the tangible elements of your personal brand that aligns with your business vision and speaks directly from your heart.
What are the best tools and strategies I can use to grow an audience, my influence and/or my network?
What are the different ways to monetize a personal brand (for myself or for my company) and what are the first steps to ACTUALLY making money at it?