SimplyBe Bright: November 16, 2016, 6pm-9pm, Chicago IL

SimplyBe Bright is an immersive personal branding experience for women who crave clarity and purpose in their personal branding. What is personal branding?

In a word: everything.

Your reputation, essence and personality walk through the door before you do. Sharing your personal brand, your essence, your soul, with the world in a positive influential and clear way, will create opportunities and connections beyond what is possible today.

Everyone has a personal brand – some are louder, brighter, bigger than others – but all of them have the power to be impactful and make a difference in the world. Join us and an intimate group of like-minded women on November 16 starting at 6pm at Life Creative in Chicago’s West Loop. Part motivation, part strategy, you’ll take away the insight and experience that we have been sharing with our clients for decades.


SimplyBe Bright is an immersive personal branding experience for women who crave clarity and purpose in their personal branding. Join personal branding experts Jessica Zweig and Lisa Guillot November 16, 2016, 6pm-9pm at Life Creative in Chicago. Tickets are $97 and are limited.


The focus of this live intensive session is to build a foundation for your personal brand with a blend of motivation and strategy. 


Through specific techniques and personal experience we’ll dive into:

1.) Why You, Why Now

Admit it, personal branding gives you the chills, “You want me to talk about me?? Who cares? Who’s going to listen? Why me?!”

Let’s get real: You are worth every penny invested in yourself and your business. You are your business’s biggest asset. People value what you have to say and what you are creating in the world. Let’s breakdown the barriers of fear, self-worth and self-sabotage and get to work. You are worth it.

This evening (which includes cocktails and bites, of course) will take us through questions and answers on:

Am I even worthy of having a ‘personal brand?’

What does a personal brand really even mean and why do I need one?

2.) Your Personal Essence 

When you discover your personal essence, you’ll know what qualities show up every time you walk into a room and how to bring those qualities to every touchpoint of your on and offline brand. We’ll also discover what’s been holding you back from expressing the true you.

Finding your personal essence is what will enable you to build a personal brand that’s uniquely yours with virtually no competition.

How does having a strong personal brand effect my business or career?

What qualities do I bring into a room and how can I leverage that for my personal branding and business goals?

3.) Your Personal Brand

Your personal brand is what makes you, you. It’s compelling, and draws people in even before you enter a room. It’s the platform for your message and thought leadership, and the back-bone to your long-term success as a businesswoman.

Crafting your personal story and sharing that with your audience, however big or small, is in your hands, let’s look at success stories and how to build yours.

How do I translate what I find beautiful, inspiring and impactful in other brands into my own?

What do I actually need to do to create a personal brand and why it’s an essential ingredient to stay ahead?

4.) Your Most Valuable Resources

Finally, you’ll get the scoop on a treasure trove of tools you can use to start building out every touchpoint of your personal brand.

Now that you’ve laid down the foundation, you can go forth with creating the tangible elements of your personal brand that aligns with your business vision and speaks directly from your heart.

What are the best tools and strategies I can use to grow an audience, my influence and/or my network?

What are the different ways to monetize a personal brand (for myself or for my company) and what are the first steps to ACTUALLY making money at it?



"I learned so much from tonight's #PowerHour with the amazing life, brand and business coach, Lisa Guillot. The personal branding exercise she gave us was eye-opening and inspiring! Thank you."

Cherish Brown


"Lisa is a creative powerhouse, always brimming with new ideas even on projects that come up again and again. She brings fresh vision and understands how to get people to buy in to a new idea, even people who are averse to change."

Kathy Frey, Jeweler / Entrepreneur


"Lisa, I want to thank you for helping us during our dire time of need. You really helped us with your step-by-step process to re-organize Victoria Sdoukos Couture Bridal."

Genia Rackos, Lead Designer: Victoria Sdoukos Couture Bridal


"We came to Lisa before we even launched our company. As we have grown, Lisa has stayed with us and created new material that blends seamlessly with our original brand."

Eynav Epstein, Co-founder of EpsteinSchwartz


“Lisa captured the vision in my heart and head for my product line and made it tangible and visible.  It was a pleasure working with her.”

Dana Frost, Master Life Coach / Aromatherapy Alchemist


 “If you want a studio that wants to know your business and your opinions and has a strong process in place to help you create a new design for your company - you should consider Lisa.”

Kelly Lowery, Founder of KHLowery Consultants


"I look to Lisa whenever I have clients who need someone who can take a really strategic approach to their visual branding and can create something that advances their marketing and business goals."

Scott Stern, Founder of Central Marketing Agency


Meet Lisa

Lisa Guillot is a life, brand + business coach for ambitious people in Chicago and beyond. Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation as she delivers her big branding experience to motivated entrepreneurs and leaders through one-on-one coaching and workshop settings. In addition to her coaching practice, Lisa is the founder of Step Brightly, a boutique brand consultancy, and co-founder of Forth Chicago a women’s entrepreneurial community.


Meet Jessica

Jessica Zweig is one of Chicago’s most recognized women entrepreneurs, known for creating businesses, audiences and conversations. In 2008, she founded Chicago’s largest digital lifestyle magazine for women, CheekyChicago.com, publishing over 100 monthly articles, reaching over 100,000 local millennial women and capturing some of the most prolific global brands as clients.

In 2014, The SimplyBe Agency was born; bringing Jessica’s expertise in brand positioning, content marketing, digital and experiential strategic vision to her clients, ranging from venture-backed start-ups to Fortune 500s.  The SimplyBe Agency utilizes Snapchat / V3 marketing and strategy as its core pillar of consulting services.