Bright Ideas

6 Ways to Refresh Your Brand

If you’re reading this, that means you’ve may have identified with at least one of the five signs that your brand is in need of a branding refresh, but if you haven’t read my recommendations, go here first. A refresh encompasses a tweak or two in


5 Signs Your Brand Needs a Refresh

Whether you’re a creature of habit or a person who hates routine, we all need change. It’s why we add sun-kissed highlights to brighten up our look in the summer. It’s why we switch up our lipstick color to reflect our mood, or buy a new


How to be an Awesome Fan

Months ago we read a great article by Orbit Media about the importance of having super fans for your business, we embraced their final tip - to actually read the article backwards and learn how to be a super fan. "It's a fun way to get