Bright Ideas

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What is a Personal Brand?

You’re a creative entrepreneur plugging away at growing your business and working to build your brand. Then you hit a common creative entrepreneur roadblock: you are your business, but are you your brand? I’ll admit, the concept of branding can be abstract, and I have been

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Set Smart Life and Business Goals

(3 of our steps only take 15 minutes each, you can spare 45 minutes can't you?) Goal-setting isn’t just a January thing, for creative entrepreneurs looking to see their businesses flourish, it takes continued practice. You deserve to have the year you’ve been dreaming about, and this

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6 Ways to Refresh Your Brand

If you’re reading this, that means you’ve may have identified with at least one of the five signs that your brand is in need of a branding refresh, but if you haven’t read my recommendations, go here first. A refresh encompasses a tweak or two in

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5 Signs Your Brand Needs a Refresh

Whether you’re a creature of habit or a person who hates routine, we all need change. It’s why we add sun-kissed highlights to brighten up our look in the summer. It’s why we switch up our lipstick color to reflect our mood, or buy a new

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How to be an Awesome Fan

Months ago we read a great article by Orbit Media about the importance of having super fans for your business, we embraced their final tip - to actually read the article backwards and learn how to be a super fan. "It's a fun way to get

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