When I started my brand strategy studio in 2009 it had a different name. Six months into my newly launched brand studio I received a cease and desist letter from a company with a similar name in L.A. that was working with the likes of Martha
Hello! Welcome to Bright Now on Fridays video series!
This week I invited my client, Jen Herrmann, to talk about why she hired a creative career coach and the transformations that have happened in her life since we started working together in November 2017.
"I needed someone who
Hello! Welcome to Bright Now on Fridays video series! This week, there is a challenge at the end of the video if you dare! We are diving into another branding myth that may be holding you back in your life, brand, and business:
Belief: “Branding won’t help
It's Bright Now on Fridays! Welcome back to Bright Now's 7 myths that may be holding you back in your life, brand and business. I'm unpacking the ideas in this free downloadable PDF guide, that can be yours super quickly, by clicking the button.
It's Bright Now on Fridays! Welcome back.
Ready to tackle that looooong to-do list and already dreading it? Finding every excuse not to do it?
Collecting all the reasons WHY NOT is going to keep you going in circles to nowhere. Those stories in
This week I listened to Tony Robbins interview Warby Parker founder, Neil Blumenthal. Warby Parker, is a successful multi-million dollar business that revolutionized the eyeglasses industry with their perfect execution of Blue Ocean Strategy (I’ll explain what this is later).
What resonated with me was
I bought a pair of gold pants a few weeks ago and have been trying to figure out when the best time to wear gold pants was.
And then, for no particular reason I decided that it was last Friday Dec 2, because why not? I
You’re a creative entrepreneur plugging away at growing your business and working to build your brand. Then you hit a common creative entrepreneur roadblock: you are your business, but are you your brand?
I’ll admit, the concept of branding can be abstract, and I have been
(3 of our steps only take 15 minutes each, you can spare 45 minutes can't you?)
Goal-setting isn’t just a January thing, for creative entrepreneurs looking to see their businesses flourish, it takes continued practice.
You deserve to have the year you’ve been dreaming about, and this
In Part 1, I discussed the differences between a business coach and consultant as well as understanding the unique ways a coach or a consultant can help your business, so if you haven't already, go read Part 1 and then come back here.
Alright, now let's get back into