Branding On Purpose, With Purpose Coaching

The focus of this 1-on-1 business coaching is to build a foundation for your brand, personal brand, and business. We will narrow in on the specific tools you need at each step to transform your brand and business to be truly yours: to love it, hug it and watch it grow in the way you intend.



We’ll dive into:

1.) Your Brand Essence

When you discover your brand essence, you’ll know what qualities show up every time you walk into a room and how to bring those qualities to every touchpoint of your brand. We’ll also discover the importance of a brand experience and how yours will look.

Finding your brand essence is what will enable you to build a brand that’s uniquely yours with virtually no competition.

2.) Your Brand Strategy 

We’ll be taking a step back from all the “what” parts of your brand, and get deep into the “why.” Your why is the single most important element that sets you and your business apart.

We’ll discover your why through goal setting, future planning, and project design, which will provide you with the inner compass that directs you through every decision you make for your brand and business to support your vision.

3.) Your Target Audience

Your people, your wolfpack, your super fans, your tribe, whatever you call them, they’re a group of people you need to know inside and out.

What makes them listen? Why should they care? Where do they spend their time? How can you meet them right where they are?

We’ll find the answers to these questions and discover how you can continually provide them with the best experience through real techinques, making them fiercely loyal to your brand.

4.) Your Brand Message

Your brand message is how you show up to your target audience visually and verbally. With each meeting, we’ll continue to build off of the things we learn and create actionable steps.

Knowing your brand message all stems from knowing your target audience. Here you’ll learn how to communicate with your target audience in the language they need to see, hear and feel to be captivated.

5.) Your Most Valuable Resources

Now that we’ve laid the foundation, we will create an actionable plan to meet your goals. You can go forth with creating the tangible elements of your brand that aligns with your business vision and speaks directly to your target audience.

Throughout our time together I will share a treasure trove of tools you can use to start building out every touchpoint of your brand.


Most meetings happen on the phone, although I’m more than happy to meet face-to-face if you are in the Chicagoland area.

Our sessions generally last an hour or more and are recorded for you. To see true results be prepared for at least a 3-month commitment.


Holistic Approach

Using a holistic approach, Branding On Purpose, With Purpose Coaching is a sure-fire method to kickstart your brand and ignite the spark with your audience that leads them to genuinely engage with you.

This isn’t for everybody, it is for individuals and business who are ready for inspired commitment, mindset shifts, and action that leads to significant changes for you, your brand, personal brand and business. Schedule a Discovery call now.


That the thing I was really good at (research) was actually holding me back in life. It changed my life to realize that my essence is the only data point I need to make a decision.  I am able to suppress the self-doubt and create the version of myself that is fully expressed.” Lisa Henderson, Strategist, Maker, Entrepreneurial Sherpa



"I learned so much from tonight's #PowerHour with the amazing life, brand and business coach, Lisa Guillot. The personal branding exercise she gave us was eye-opening and inspiring! Thank you."

Cherish Brown


"Lisa is a creative powerhouse, always brimming with new ideas even on projects that come up again and again. She brings fresh vision and understands how to get people to buy in to a new idea, even people who are averse to change."

Kathy Frey, Jeweler / Entrepreneur


"Lisa, I want to thank you for helping us during our dire time of need. You really helped us with your step-by-step process to re-organize Victoria Sdoukos Couture Bridal."

Genia Rackos, Lead Designer: Victoria Sdoukos Couture Bridal


"We came to Lisa before we even launched our company. As we have grown, Lisa has stayed with us and created new material that blends seamlessly with our original brand."

Eynav Epstein, Co-founder of EpsteinSchwartz


“Lisa captured the vision in my heart and head for my product line and made it tangible and visible.  It was a pleasure working with her.”

Dana Frost, Master Life Coach / Aromatherapy Alchemist


 “If you want a studio that wants to know your business and your opinions and has a strong process in place to help you create a new design for your company - you should consider Lisa.”

Kelly Lowery, Founder of KHLowery Consultants


"I look to Lisa whenever I have clients who need someone who can take a really strategic approach to their visual branding and can create something that advances their marketing and business goals."

Scott Stern, Founder of Central Marketing Agency


Meet Lisa

Lisa Guillot is a life, brand + business coach for ambitious people in Chicago and beyond. Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation as she delivers her big branding experience to motivated entrepreneurs and leaders through one-on-one coaching and workshop settings. In addition to her coaching practice, Lisa is the founder of Step Brightly, a boutique brand consultancy, and co-founder of Forth Chicago a women’s entrepreneurial community.