“Branding Costs a lot”

This week we are going to  break down the belief that “Branding costs a lot.” I’m not going to argue that this is not the case, branding can cost a lot, but it doesn’t have too. Did you know that Nike paid Carolyn Davidson, a graphic design intern, $35 for the original Nike swoosh? Yep.


In this week’s video, I’m sharing the distinction that, branding, when done right, from a place of integrity and commitment, will create massive results in your life, brand, and business.


Huge returns and I’m not just talking about money.



When your brand comes from a place of intention, and in alignment with your personal values, you are in integrity—hear how that is different from “Branding cost a lot”?


Listen, branding doesn’t HAVE to be a struggle. It doesn’t have to cost a lot, it doesn’t have to be all self-promotion.


I’ve pinpointed the 7 biggest beliefs that are potentially destroying your business—AND exactly how to bust through them in this video series. If you are still struggling with how to stand out and stand up for what you most believe in and want to share with your clients, get in touch and we’ll set up a brand coaching session. I’d be happy to help. 


Last week we talked about business branding and that we are in for the long-term, it’s not one and done, it’s not sneaky, or deceptive, it’s built from integrity and commitment.


Let’s break down what this means so you can apply it to your personal brand or business.


Integrity is when your actions and speaking are in alignment with your intentions. This is means you are going to have to do the deep work to find what your true intentions are. I work with my clients on this intention-setting technique starting day one. And guess what, your intention is not “I need to make money.” Your clients can smell that a mile away and it is not attractive. Plus it doesn’t feel good.


When you come from a place of integrity you are in alignment with what you are creating and selling, and that investment is going to be returned 10x over. And, get this, you are going to love creating it!


And ready to blow your mind?


You are going to love selling!


I’d love to hear your thoughts, or what you are most struggling with in sharing your brand or personal brand with your clients. Get in touch to book a brand coach consultation, or ping me on Instagram.


PS. Interested in what's possible for you? Here are 4 ways we can work together so you can flourish.

  1. One-on-One Coaching: People look to you for answers and inspiration because you're future-focused. At the same time, you need motivation, accountability, and someone to reflect the truth back to you. Want to grow your leadership and joy at the same time? Entrepreneurs, learn more. Executives, learn more.
  2. Just a Consultation, please: Not ready to dive in, but want to dip your toe in the water? Let's have a 30-minute conversation to see if we are a match. Sign up.
  3. Your company's future is dependent on empowering and developing your leaders. I partner with companies to transform their leadership through actionable results in performance and brand culture. Learn more.
  4. The Brand Commitment Course: If you are a solopreneur who wants to build your brand or personal brand using all of my tools and insights on your own time, this is for you. My online signature branding course has over 20 videos and action sheets. Learn more.

Hi there, I'm Lisa Guillot.

I'm a professional transformational life and leadership coach. I help ambitious heart-centered people create a life, career, business and personal brand by design with intention, experience, and insight. I coach executives and entrepreneurs one-on-one as well as coach teams within organizations. I also teach online courses and speak about creative leadership and purpose. Interested in seeing what's possible for you? Drop me an email and we'll connect. I'm also the founder of Step Brightly, I help CEO's create and execute their brand with purpose. Learn more. My life purpose is to be fully-expressed in everything I do. I share insights, ideas and behind the scenes of my life and business on Instagram, Pinterest and LinkedIn.