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Bright Now on Friday May 11, 2018

It’s Bright Now on Fridays! Welcome back.

Ready to tackle that looooong to-do list and already dreading it? Finding every excuse not to do it?

Been there.

Collecting all the reasons WHY NOT is going to keep you going in circles to nowhere. Those stories in your head are potentially destroying your business, so let’s bust them up and get you into action so you can breathe easy.

Listen, branding doesn’t HAVE to be a struggle. It doesn’t have to cost a lot, it doesn’t have to be all self-promotion.

I’ve pinpointed the 7 biggest beliefs that are potentially destroying your business—AND exactly how to bust through them.

Get my FREE guide to kill the reasons why and get started right now.


This week we are going to  break down the belief that “Branding costs a lot.” I’m not going to argue that this is not the case, branding can cost a lot, but it doesn’t have too. Did you know that Nike paid Carolyn Davidson, a graphic design intern, $35 for the original Nike swoosh? Yep.

In this week’s video, I’m sharing the distinction that, branding, when done right, from a place of integrity and commitment, will create massive results in your life, brand, and business.

Huge returns and I’m not just talking about money.

When your brand comes from a place of intention, you are in integrity—hear how that is different from “Branding cost a lot.”

Last week we talked about business branding and that we are in for the long-term, it’s not one and done, it’s not sneaky, or deceptive, it’s built from integrity and commitment.

Integrity is when your actions and speaking are in alignment with your intentions (note to self: build your intentions first so you know what you are talking about and when to get into action).

When you come from a place of integrity you are in alignment with what you are creating and selling, and that investment is going to be returned 10x over. And, get this, you are going to love creating it! And ready to blow your mind? You are going to love selling!

I’d love to hear your thoughts! Ping me on Instagram, or follow me on Facebook where you can watch all of my videos about branding and leadership. See you next Friday!

Be bright, Lisa


Hi there, I’m Lisa Guillot.

I’m a brand strategist, and professionally trained life, brand + business coach. I help ambitious heart-centered people create a life by design with intention, experience, and insight. I coach executives and entrepreneurs one-on-one, teach online courses and speak about creative leadership and branding. Interested in seeing what’s possible for you? Drop me an email and we’ll connect.

My life purpose is to be fully-expressed in everything I do. I share insights, ideas and behind the scenes of my life and business on InstagramPinterest and LinkedIn.