How to create the biggest impact with your brand and marketing this year

Hey Good Looking! It’s Q4. Let’s review 2017. What impact have you made this year so far? With 3 months left, what can you do to make sure you meet and exceed your goals?

There are 3 ways to end 2017 with a bang are create the most impact you can on your audience:

– By defining what impact means to you


– By using time to your advantage


– And by making the actions you take personal

Define What Impact Means to You

Let’s start by defining what impact means for you. How can you go out with a bang in 2017? Is it 3 more clients at a higher rate? 3K more followers on Instagram? 2 dozen more donations to your favorite non-profit? A 20-hour work week?

Impact is one of those elusive things that are personal to each one of us. There’s no right or wrong answer. So what serves you in the life and business you want to create?

Once you’ve defined what impact you want to leave, it’s time to take action.


Use Time to Your Advantage

This is one of the best times of the year to reconnect with your audience. They’re looking ahead to 2018 and want to know where the heck 2017 went!? Just like you are.

Now is the perfect time of year to reach out and…

– Connect about the holidays


– Connect about 2018


– Connect about end of the year taxes


– Connect about family time


– Connect about gift-giving

Those are a few ideas on why to reach out and touch your audience. Use these to help get your own creative juices going and connect with your tribe. They’ll love you for it.


Make it Personal

Now that you have your reason to reach out and connect with your tribe, make it special. Consider that there’s more to life than an email or browsing a client’s wall to like an image they posted.

It’s time to take a stand and do something real!

– Call them


– Send them a Thanksgiving card


– Introduce them to someone you know they will find invaluable


– Ask them to coffee


– Send them an article


– Ask them over to a potluck with some of your favorite clients

I’m a big advocate of in-person face time. Part of my brand commitment is to express myself with you in many ways. That includes sharing fully with you… So let’s not lose touch with one another.


Before I leave today…

I created this Free Branding Mini-Video Course with you in mind. I want you to take a look at how you can build momentum in your business. Talk about making an impact! These 4 videos are a sure-fire way to get started. Even if you are new to your business, or new to branding, this is an easy digestible free video course that will walk you through the first steps to crafting your brand. Check it out here.


LisaGuillot-circleHi there, I’m Lisa Guillot.

I’m a life, brand + business coach, and brand strategist. I help ambitious heart-centered people create a life by design with intention, experience, and insight. I coach clients one-on-one as well as work with businesses to help elevate their staff experience and motivations. Interested in seeing what’s possible for you? Drop me a line and we’ll connect.

My life purpose is to be fully-expressed in everything I do. I share insights, ideas and behind the scenes of my life and business on InstagramPinterest and LinkedIn.