Jun 28 2017
Fortune 500 Branding on a Startup Budget: The ONE Thing You Need to Know
Your Brand Strategy is a roadmap to shout your message and vision across the world for the people who will most resonate with it.
It’s pretty important.
It’s something we cover in depth in my Group Coaching Program, Branding with Purpose (which starts July 12th if you want to check it out).
But first, let’s take a look what happens to your brand and business without a Brand Strategy Map.
Without a Brand Strategy Map you:
Follow the trends rather than innovate and start them. That means you’re left in the dust of popular fads
Find yourself in a cluttered industry with no real message or purpose
Waste thousands of dollars in marketing efforts that don’t connect to anyone!
Ping-pong your brand messaging with no direction or substance
And if that’s not enough, your confidence as a leader slips into danger zones. You start to worry that….
Your business is never going to turn around or gain traction
You’re an impostor in a land of perfection. Only one conversation away from being “found out”
Your products and services are subpar
You shouldn’t be allowed to make decisions
Your creative intuition is a fraud or non-existent
Your destined for failure
The marketing industry charges top dollar to assess a brand’s strengths, weakness, and gaps. Not to mention putting strategies in place to counteract these weaknesses.
And that works for big brands who have the budget, but what about solopreneurs and creative entrepreneurs who don’t yet? Who’s marketing team is, well, you plus a writer and designer? If that.
What then? The straightforward answer is that it all starts at the heart of who you are as the CEO your business.