Life, Brand + Business Coaching Spotlight: Q&A with Searah Deysach

Searah Deysach is the owner of Early 2 Bed, Chicago’s only woman-owned high-quality sex toy shop. Focused on feminism and sex-positivity, Searah is a leader in the industry. This year Early 2 Bed is celebrating their 15th year anniversary. That is a testament to her presence in Chicago, the need for a woman-friendly sex shop, and, shoot, for any retail location! Fifteen years people! Searah is highly involved in local community groups, speaks at colleges and events nationwide and is a compassionate, authentic, charismatic leader. She is also passionate about gender expression, reproductive justice, sex education, her family and candy.

Searah and I started working together in February 2015. We explored many avenues of her business and leadership over the course of 8 months. Last week I asked her a few questions about her experience working with me.

If someone were considering coaching, how would you describe my style of coaching, what makes it different?

“I would describe your style as intuitive and gentle, yet directive.”

Why did you hire me?


“I hired you because I felt like I was drowning and losing control of my business. I needed someone to step in and help me focus and get things back under control.”

In your business what are two of the biggest accomplishments you have created since working with me? 

“I have hired a new person which allowed me to focus more on MY tasks and I have implemented new systems to manage my staff better.”

In your life (or approach to life) what are two of the biggest insights have you noticed?

“That I need to acknowledge my role as Leader more and to honor my qualities that make me an effective leader.”

What would you say to someone who is thinking about coaching, what is the value of coaching with me?

“I would tell them that I got a LOT out of our work together and that coaching is a great solution when you are feeling stuck. Working alone is hard and having someone step in and listen to you and reflect back what is going on can help you see things in a new way. Also having someone that you are accountable to can make all the difference when it comes to getting things done or making a big change.”

Searah, thank you for sharing with me and being you; an open, explorative, a charismatic woman leader! 

Girls to the Front, Jenna Blazevich

If you are in Chicago, you can celebrate Early 2 Bed’s 15th Anniversary on October 14, 2016 at their Andersonville location 6pm-10pm. They are featuring the artwork of friend, artist and calligrapher, Jenna Blazevich. Her work is gorgeous and radically feminist!

Early to Bed, 5044 N Clark St, Chicago, IL 60640

Jenna Blazevich Vichcraft

From Jenna Blazevich of Vichcraft.




Hi there, I’m Lisa.

I’m a life, brand + business coach. I help ambitious people create a life by design with intention, experience, and insight. Interested in seeing what’s possible for you? Message me and let’s talk.

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Hi there, I'm Lisa Guillot.

I'm a professional transformational life and leadership coach. I help ambitious heart-centered people create a life, career, business and personal brand by design with intention, experience, and insight. I coach executives and entrepreneurs one-on-one as well as coach teams within organizations. I also teach online courses and speak about creative leadership and purpose. Interested in seeing what's possible for you? Drop me an email and we'll connect. I'm also the founder of Step Brightly, I help CEO's create and execute their brand with purpose. Learn more. My life purpose is to be fully-expressed in everything I do. I share insights, ideas and behind the scenes of my life and business on Instagram, Pinterest and LinkedIn.